Rock River Strategies
Collective Strength
Past experiences include:
$14B+
Health system spend under direct executive oversight
$40B+
Purchasing volume influenced through GPO strategy
180
Hospitals with contracting and infrastructure management
2,200+
Care sites across managed portfolios
80+
Years of combined global sourcing expertise, logging 1M+ miles across 500+ factories in Asia, Europe, and Africa
1M+
Miles logged across 500+ factories in Asia, Europe, and Africa (Global sourcing expertise).
The Council
Former Executive, Premier Healthcare Alliance
GPO Architecture | Supplier Strategy | Channel Economics
With nearly 30 years in healthcare sales and management, Dave helped scale Premier's purchasing volume from $12B to $40B. He architected the organization's field force strategy and built one of the most respected supplier relations frameworks in the industry.
Strategic Value
Former Senior Supply Chain Executive, HCA Healthcare
Enterprise Spend Authority | Contracting Strategy | System-Level Economics
Bill brings more than 30 years of healthcare leadership experience, with executive ownership of over $14B in annual non-labor operational spend across one of the largest health systems in the country. He led enterprise contracting, supplier governance, capital equipment sourcing, and division-level alignment with HealthTrust GPO.
Strategic Value
Founder, Rock River Ventures
Healthcare Contracting | GPO Strategy | Venture Platform Development
Wes brings 15+ years of experience in healthcare contracting and procurement strategy across public and private sectors. With deep relationships in the GPO and enterprise healthcare ecosystem, he serves as the integrator — aligning advisory insight, venture creation, and platform strategy.
Strategic Value
Managing Partner & CEO, InterMed Resources TN
Global Sourcing | Medical Products | Healthcare Supply Chain
Roger brings 20+ years of experience delivering healthcare solutions across hospitals, health systems, ASCs, and GPOs. He has deep specialization in medical product sourcing, spinal implants, urology, and large-scale purchasing agreement negotiations. He leads a management team with 80+ years of combined global sourcing expertise, having logged over one million miles across 500+ factories in Asia, Europe, and Africa.
Strategic Value
Former VP of Facilities and Engineering, HCA Healthcare
Facilities Modernization | Smart Buildings | Operational Technology
Over a 27-year career, Brian rose from hospital facility engineer to executive leadership, managing infrastructure strategy across 180 hospitals and 2,200 care sites with a $1B annual facilities budget. He specializes in IoT integration, AI-enabled infrastructure optimization, and capital prioritization.
Strategic Value
SVP & Chief Consumer Officer, Ardent Health Services
Consumer Growth | Digital Transformation | Brand Strategy
Reed is a nationally recognized healthcare marketing and digital transformation leader. He founded the Social Health Institute, serves on the advisory board of the Mayo Clinic Social Media Network, and was inducted into the Health Internet Hall-of-Fame as Most Innovative Individual (2020).
Strategic Value
Council Overview
Strategic Piece
An operator-led council built to validate strategy, unlock market access, and accelerate enterprise growth.